Sweden Wants Hot Nurses
Sometimes, even a university degree and relevant experience just isn’t enough. Or at least maybe not if you want to work as a nurse in Sweden
‘TV Series Hot’
“’TV-Series hot’ nurses wanted”, read the job listing for one of Stockholm’s major hospitals. The role advertised was a summer position working in the hospital’s emergency department.
The advertisement also stated that a sense of humour would be a definite advantage.
Generating a Buzz
The Ad has generated significant media hype and buzz.
And this, the hospital claims, was its main objective all along.
“”Everybody else writes ‘Summer Substitutes wanted’. We wanted a more catchy title,” says head nurse, Mats Glaser. “There’s been no negative feedback.”
Eventually the hospital made an official release clarifying the strategy, stating that it was a good humoured attempted to pique curiousity, and that they would hire the best candidate—regardless of looks!
What do you think? Good-natured japes, or sexist exploitation?