Cow Cola – Cure for All

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Cow cola – aka sacred Indian cow urine marketed as a healthy drink – is being hailed as cure for a whole range of diseases from diabetes to liver complaints, cancer and impotence.

India’s “healthy” alternative to Coke and Pepsi, developed by a leading Hindu cultural group, is being marketed as the answer to many illnesses including erectile dysfunction.

One on-line practitioner claims a one hundred per cent success rate in treating common male sexual disorders like impotence and “difficulty with intercourse” with cow urine. www.cowurine.com

While it’s perhaps hard for the Western mind to get enthusiastic about the idea, in some Indian states cow dung and urine are sold in regular dairy shops alongside milk and yogurt, and “ayurvedic” Indian health food companies make porridge, toothpaste and tonic drinks which claim to cure a wide range of ailments.

Although many Indian doctors consider the idea of drinking cow urine as “eccentric,” India’s leading Hindu cultural group has developed the Gau Jal or Cow Water at its research centre in the holy city of Haridwar on the River Ganges.

The research centre’s Cow Protection Department hopes the drink’s success “will prove and justify the high status held by the cow in Indian culture.”


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